In the age of the millennials we have become accustom to microwavable results. With that being said sayings like, “anything worth having is worth waiting for” have literally become just words and fallen on deaf ears. Fortunately, we have veterans around like Vera Moore, her company is a living testimony that consistency and tenacity will take you to the top . After 35 years in business and breaking barriers, Moore cosmetics continues to push the envelope and has now gone global. For my entrepreneurs Rome was not build in a day, nor will your business so stick with it and stay consistent! What is the moral of this story one might ask? Patience is a what ?! Say it with me….VIRTUE!
Immensely talented cosmetic guru, Vera Moore, has gone global. Moore is a staple in the cosmetic industry. For over 30 years, Moore has been producing a quality skin care and makeup line for women of color. The affordable premium line known as Vera Moore Cosmetics is now available in China, and Mrs. Moore graciously credits the National Minority Business Council and the Global Entrepreneurship Center for their part in propelling this milestone.
Moore is no stranger to breaking barriers and continues to overcome the odds. Moore began her career as an actress in the soap opera Another World, which featured the first black family on NBC. It was during this time in her career that she saw a void in the market of quality makeup for women of color. And so Vera Moore Cosmetics was born. After creating the line, Moore went on to obtain some amazing cosmetic credits such as The Cosby Show, The Antwone Fisher Story (starring Denzel Washington) and Saturday Night Live.
That wasn’t enough for Moore. During the 1980’s, the Green Archers Mall in Long Island was being renovated, and she saw this as an opportunity to expand. “ I shop in that mall so I should be able to sell my products in that mall, it’s about economic empowerment. It took me three years to get in there but we were the first black tenets in the history of Green Archers Mall. We integrated that mall.” Fast forward to 2012, Vera Moore celebrated her product’s pickup in select nationwide Duane Reed and Walgreens stores in their upscale LOOK boutique. Now for 2014 Moore can rejoice again because her brand will be sold in a boutique located in a historical area of Shanghai, China.
Moore gives credit to the GEC for making the connection and putting entrepreneurs and businesswomen together. She says going global is all due to the NMBC. After meeting with one of the members of GEC, it only made sense for her to take the line back to Shanghai to be dispersed from her boutique. Since the product has made its way overseas, it has been flying off the shelves and in a week’s time products have had to be reordered. “This is magnificent and the first time we are truly going global and this is all due to the NMBC,” gloats Moore.
NMBC has been connecting entrepreneurs and nurturing small businesses for over 40 years. GEC has become a confluence for business women like Vera Moore and prides itself in connecting like minds with an objective to produce greatness. Even in 2014, NMBC is sticking to their mission, and there are no signs of them slowing down. For more information on Vera Moore Cosmetics visit veramoorecosmetics.com.